Why Pinterest Is One of the Best (and Most Overlooked) Tools for Growing Your Business

Written By Support | Kate Sandi

Let’s get one thing straight before we dive in: Pinterest is not social media.

No chasing trends.
No constant algorithm changes.
No pressure to be “on” all the time.

Pinterest is a visual search engine, a place where people go to discover ideas and take action. So if you're a small business owner looking for a smarter, longer-lasting way to show up online, Pinterest marketing for business might just be the best-kept secret you’re not using yet.

And if you’ve ever thought “I should be on Pinterest, but I don’t really know where to start,” this one’s for you.

So… what actually is Pinterest?

Pinterest is where people go to plan: their purchases, their next project, their dream home, even their business goals.
And because of that, it's full of intentional users actively searching for inspiration and solutions, not just passively scrolling like on Instagram or TikTok.

It’s basically Google… but prettier.
Your pins (which link directly to your website, digital products, or service pages) act like visual breadcrumbs, leading people right to your offers.

That’s why so many small business owners are turning to Pinterest for long-term business growth, it works quietly in the background, bringing in fresh leads, new customers, and more visibility over time.

Why Pinterest is not like social media

Here’s where Pinterest for small business really stands out:

  • Pins last for months or even years, not minutes

  • You can get traffic without needing a big following

  • People are in “search and save” mode, they want what you offer

  • It drives website clicks, email sign-ups and actual sales

  • You can batch your pins in advance and stay consistent in just a few hours a month

And yes, you do need to be pinning daily, but that doesn’t mean showing up every day. Pinterest rewards consistency, but with a scheduler, you can plan and post a whole month’s worth of content in one go. That’s what makes it such a brilliant tool for busy creatives and time-poor entrepreneurs.

“How long does Pinterest take to work?”

Pinterest is a slow-burn, but a powerful one.

If you’re pinning consistently and following a solid strategy, most accounts start seeing momentum in 3–6 months. It’s not instant, but it’s also not temporary like platforms that rely on trends or constant interaction.

Once your pins are live, they can keep driving traffic for years. That’s why Pinterest is one of the most reliable evergreen marketing strategies out there.

“Do I need loads of content?”

Nope. You don’t need to be a full-time blogger to make Pinterest work for your business.

If you have:

  • Products

  • Services

  • Freebies or downloads

  • Testimonials or client stories

  • A portfolio or even just a homepage

…you’ve got plenty to work with.

We can even repurpose your existing content into scroll-stopping Pinterest graphics that bring more eyes to your business, without needing to create anything new.

“I tried Pinterest before and it didn’t work.”

You’re not alone — this is probably the number one thing I hear.

Many people give Pinterest a go, pin a few images, wait a few weeks, and then abandon it when they don’t see instant results.
But Pinterest isn’t a “quick fix.” It’s a system, one that needs the right keywords, pin design, profile structure, and pinning strategy.

That’s where I come in.

My Pinterest Sessions are made for business owners like you

If you want to use Pinterest to actually grow your business,  without second-guessing every move,  my Pinterest audit service is a great place to start.

  • You’ll get a personalised profile and content audit

  • A simple, clear Pinterest strategy for business growth

  • Keyword research done for you

  • Guidance on what to pin, how often, and how to schedule it

  • And a plug-and-play action plan to keep you moving forward

Whether you're just starting out or you’ve been winging it for a while, this session gives you everything you need to feel confident using Pinterest,  in a way that feels calm, sustainable, and effective.

✨ August Promo: £100 Off Pinterest Sessions

For this month only, you can book your Pinterest Strategy Session for just £147 (usually £247).

This is perfect for anyone who wants expert support to:

  • Get started with Pinterest

  • Fix an underperforming account

  • Use Pinterest to drive website traffic and sales

  • Finally understand what Pinterest is really for

Sessions are limited and filling fast — so if Pinterest has been on your “one day” list, make this your sign.

Final Thoughts

If you're looking for a way to market your business that keeps working long after you’ve hit publish, Pinterest is one of the best evergreen marketing tools around.

Whether you sell products, services, digital offers or templates,  Pinterest can help you reach more of the right people, drive consistent traffic to your site, and support the kind of calm, sustainable business you’re trying to build.

Let’s make Pinterest make sense and work for you.

Support | Kate Sandi